TCCS - In recent years, the type of agricultural tourism is increasingly developing in many provinces and cities across the country, including Ben Tre province - a locality with many potentials and comparative advantages to develop this type. This is also a dual livelihood plan, both helping to improve the rural economy and responding to the impacts of climate change, contributing to the protection of the natural environment, ecosystems and cultural traditions of the community.

1- Agritourism is a form of tourism based on the agricultural economy to create tourism values through the local agricultural system. This is a type of tourism where visitors can directly experience the activities and labor and production processes of farmers.

Agricultural tourism contributes to the sustainable development of rural areas through the development of agricultural activities, infrastructure improvement and protection of local resources (the resources of this type of tourism are all that serves agricultural production, such as means of production, land, rivers, ponds and lakes, people, production processes, farming practices, traditional crafts, agricultural products, etc.). The exploitation of agricultural tourism can promote trade and service activities to develop in rural areas, create an open consumer market with agricultural products to serve domestic and foreign tourists, open up job opportunities for local people, helping farmers continue to stick to and develop farming, increase income in their own homeland, limit migration to urban areas to make a living.

Agricultural tourism helps reduce the impact on the environment thanks to the reuse of resources, recycling useful materials, using clean food, organic food, promoting eco-friendly tourism, close to nature, contributing to building an increasingly spacious new countryside. beautiful. In addition, cultural activities, such as festival practices, beliefs, games, folk art, traditional cuisine, labor activities, production in craft villages, etc. creating unique and rich cultural features for each rural area, creating attraction and attracting a large number of tourists to visit, explore and experience. Through tourism activities, the people themselves - cultural subjects, are more and more attached to their homeland, more conscious of preserving and preserving the cultural heritage left by their fathers. In addition, agricultural tourism also helps connect rural and urban people, helping each person expand their knowledge through cultural exchanges, thereby forming new perceptions and skills.

In order to implement an effective agricultural tourism model, it is necessary to have a tourism management board (including representatives of local authorities, agricultural cooperatives, and tourism households). This department helps coordinate tourism activities, connect tourism households with tourism companies, participate in the design, construction and management of tourism products, supervise and manage business according to regulations, promote tourism promotion, etc.

The type of agricultural tourism is increasingly developing in Ben Tre_Nguồn province: vietnamnet.vn

2- With a 65km long coastline, many islets, dunes, mangrove forests and rich flora and fauna, Ben Tre is a fertile, fertile land, with a mild climate, with many types of fruit trees all year round, the most prominent of which are the vast green coconut forests, and many specialties of the garden. rivers, estuaries. Ben Tre province currently preserves and develops a rich and diverse system of craft villages, especially those related to coconut products, such as coconut stalk basket weaving villages in Hung Phong - Giong Trom district, coconut candy production villages, coconut handicrafts,... and many other famous craft villages, such as My Long coated craft village, Cai Mong ornamental flower village - Cho Lach district, Son Doc puff pastry village - Giong Trom district, My An broom bundling village - Thanh Phu district, wicker village in Phuoc Tuy commune - Ba Tri district, luo casting village in Hoa Loi commune - Thanh Phu district, Bao Thanh salt making village - Ba Tri district, An Thuy dry fish village - Ba Tri district, Binh Thang dried fish processing village - Binh Dai district...

Associated with craft villages is a system of intangible cultural heritages, such as unique customs, houses, cultural activities, and folk beliefs, contributing to the unique cultural features of the Mekong river region. Typically, in Phu Le handicraft village - Ba Tri district, not only famous for rattan and bamboo knitting with many products used in daily life, daily labor and glutinous wine production, but also this place also has a unique type of cultural activity such as singing charms, was born around the middle of the eighteenth century. This is a type of cultural activity of agricultural residents, ritual and often takes place on the occasion of the Lunar New Year to pray for good luck and blessings for the homeowner. Coastal craft villages have the Nghinh Ong Nam Hai Festival, which comes from the custom of worshipping whales (Ong fish) of local fishermen, to express gratitude to the sacred sea god, praying for favorable rains and winds, calm waves, and abundant harvests. This is also a national intangible cultural heritage and a great pride of the people of Ben Tre, becoming a cultural beauty that has a profound influence on the cultural and spiritual life of local people. Ben Tre Coconut Festival is one of the special cultural events of the province on a national scale, in order to honor the great value of coconut trees, coconut products and artisans and farmers who have been closely associated with this tree for many generations. thereby, promoting the image of the land and Ben Tre people. The festival includes many meaningful activities, such as coconut village festivals, exhibitions of coconut products, seminars on the value of coconut trees, trade fairs, tours to experience the river area in coconut gardens, food festivals, Ba Ba Shirt Festival, coconut fashion shows, etc.

It can be seen that the good traditional cultural values reflected in cultural activities, customs, customs, labor life, production, crystallization in the products of Ben Tre's handicraft village and the beautiful nature of the countryside have great attraction to domestic and foreign tourists. This is also a comparative advantage for Ben Tre province to develop agricultural tourism, thereby increasing income for people, promoting local socio-economic development, contributing to building a new countryside of Ben Tre that is more spacious and beautiful.

On the basis of identifying the potentials and advantages of the locality,in recent years, Ben Tre province has developed agricultural tourism models, such as tourism to visit orchards, coconut orchards, seedling and ornamental flower production areas; visiting high-tech agricultural models, tourism to experience daily life in the countryside at people's homes, visiting and experiencing traditional craft villages... with safe, green, clean and beautiful destinations and many high-quality products as tourism gifts to serve tourists (theprovince has 244 OCOP products with 3 stars or more). The agricultural tourism model is implemented in some localities of the province, such as in Thanh Phu district, Mo Cay Nam district, Ben Tre city, including the typical destination is MOCAY Famrstay (Mo Cay Nam district). The MOCAY Famrstay model operates according to four principles of 4Fs (Farm, Food, Family, Fun) and 1E (Enjoyment). The overall design of the construction of the agricultural tourism area of MOCAY Farmstay is based on the "Tower of Happiness" proposed by the Scientific Union for Sustainable Tourism Development (under the Vietnam Union of Science and Technology Associations), including a flower garden for visitors to enjoy and take photos; there is a space for vegetable gardens, fruits, barns so that visitors can experience labor, harvesting, caring for orchards, taking care of animals...; there is space for visitors to cook their own from the products of the farm; there is a space for visitors to drop their souls into sand paintings, oil paintings... about the working life of the people of the South. Visitors have the opportunity to experience an interesting life close to nature through the agricultural tourism model, thereby improving physical and mental health, developing learning and creative capacity, and at the same time increasing family and community cohesion. Along with other types of tourism, agricultural tourism has made an important contribution to the strong recovery of Ben Tre province's tourism industry after the COVID-19 pandemic with over 2.2 million visitors in 2023 (before the pandemic in 2019, Ben Tre province welcomed more than 1.8 million visitors). total revenue from tourism reached about 2,763 billion VND.

Tourists visiting the vineyard at Huynh Phu Ancient House, Dai Dien Commune, Thanh Phu District, Ben Tre_Ảnh Province: Documents

3- Determining that agricultural development associated with tourism is an important content to complete the goal that by 2025, tourism will become an important economic sector and by 2030, tourism will become a key economic sector, contributing to promoting local socio-economic development. in the coming time, Ben Tre province will focus more on replicating and developing an increasingly effective and sustainable agricultural tourism model. Some of the proposed synchronous solutions are:

First, developing, perfecting and effectively implementing mechanisms and policies to support the development of agricultural tourism, such as policies to support capital sources to help people regenerate agriculture with peace of mind, policies to encourage domestic and foreign enterprises to participate in investment and export of agricultural products to foreign markets, policies on land planning and use... In fact, if farmers want to organize tourism business activities on their land, they need to change the use purpose of agricultural land. This requires a large amount of money and many procedures and documents are quite complicated, so it is necessary to have a support and guidance mechanism in the implementation process. In addition, the State also needs to have mechanisms and policies to support labor training activities and management, consulting, marketing, information, technology development, improving production and competitiveness in the market for households and businesses participating in agricultural tourism activities...

Second, build infrastructure for the development of agricultural tourism and strengthen inter-sectoral coordination and management of agricultural tourism destinations.

Continue to invest in new construction, and at the same time upgrade and repair basic to complete infrastructure in Ben Tre province to serve tourism development in rural areas; investing, upgrading and overcoming limitations in the traffic system to tourist areas and attractions in a number of rural communes in the province, such as bridges with small loads, degraded roads, lack of piers, clean water; river means and waterway transport (river and sea) have not been adequately invested, have not created newness for tourism... The allocation of funds for the implementation of traffic projects needs to be focused, focused and effective. Strengthen and improve the efficiency of coordination between stakeholders in agricultural tourism development, such as the State, enterprises and people; have a fair benefit-sharing mechanism to encourage and motivate stakeholders to provide the best agricultural tourism services for tourists; thereby contributing to promoting local socio-economic development.

Third, improve the quality of agricultural tourism products.

Regarding tourism products and services, in addition to taking advantage of available products from the current tourism resources of Ben Tre province, it is necessary to build a system of new products, specific local products, such as ecotourism, community tourism, culinary tourism, resorts, etc spirituality and culture. Promote links with provinces, cities and regions, connect with travel tourism of neighboring countries to expand routes, tours and tourist attractions for localities, diversify products, and learn from each other's models and experiences in organization and management. Improving the quality of the One Commune One Product Program (OCOP) with characteristics, differentiation, creating highlights and brands for the Ben Tre tourism gift market.

Build a standard accommodation system, serve the different needs of tourists, promote and improve spending capacity, increase the stay time of tourists. To build, upgrade and expand large-scale and modern amusement parks and entertainment services. Organize the planning of tourism-standard night markets to serve the needs of shopping, dining, entertainment and entertainment of tourists. Build and organize more diverse nightlife art activities, such as modern and traditional art performances, river cruise restaurants for international tourists, etc.

Fourth, improve the efficiency of promotion, promotion and connection of tourist destinations.

In order to contribute to promoting the Ben Tre tourism brand to a large number of domestic and international tourists, the province needs to be more active in coordinating and participating in domestic and foreign tourism promotion events and fairs, as well as events related to affiliated provinces in the eastern cluster of the Mekong Delta. Continue to participate in the exhibition to introduce the image of the land and people of Ben Tre and tourism products and services to tourists at tourism festivals in provinces and cities across the country, Vietnam International Tourism Fair - VITM Hanoi, Ho Chi Minh City International Tourism Fair - ITE HCMC..., 

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